Turn “Ad-Hoc Chaos” into Trusted Self-Service BI

Self-service BI works when the data foundation removes friction for business users. Our reusable dimensional framework gives you trusted definitions, “as-was” and “as-is” choices, foolproof joins, and upstream data quality checks, so teams can explore confidently without hand-coding SQL or exporting to Excel (or god help us all MS Access).

Why Self-Service Often Fails

The BI tool isn’t the problem, the data foundation is.
  • Every team rewrites logic for the same KPIs (potentially "enriching" the data to match the story they are selling.)
  • Reports disagree because joins and definitions drift.
  • “Ad-hoc” turns into days of wrangling, reconciliation and frustration for everyone involved.

What Business Users Actually Need

  • Trusted definitions – conformed dimensions so “Customer,” “Product,” and “Calendar” mean the same thing everywhere.
  • History & current state – pick as-was for historical truth or as-is for today’s snapshot without knowing SCD mechanics. Need as-of a specific date, yup we can do that also!
  • Foolproof joins – facts and dimensions are modeled to align, preventing double-counts and dead-ends. Business users should not have to know or understand the difference between an Inner and Outer Join.
  • Guardrails, not gates – validation and reconciliation run upstream so analysts don’t inherit silent data quality issues. Data Quality reports are built into the process.

The Enablement Pattern (Business View)

  1. Conformed dimensions unify subject areas so Marketing and Finance reconcile automatically.
  2. Automated versioning handles change over time; users simply choose as-was vs as-is.
  3. Utility-driven processing maintains dimensions consistently, no one-off pipelines.
  4. Deterministic fact loads resolve keys the same way, every time, preventing logic drift.
  5. Built-in reconciliation flags duplicates, lost rows, and null-key exceptions before BI sees the data.

What the BI Experience Looks Like

  • Connect once to the curated Reporting schema (not the raw ODS).
  • Drag-and-drop in Tableau/Power BI/Looker—joins and keys are already conformed.
  • Need history? Use the as-was dimension. Need current state? Use the _curr table.

Why This Scales on Greenplum

  • Set-based, MPP-friendly utilities handle large dimensions without per-table custom code.
  • Faster delivery: new attributes flow through the framework—no rewrites.
  • Predictable performance with appropriate distribution, partitioning, and analyze routines.

Get Started Checklist

  • Confirm conformed dimensions and the grain of your key facts.
  • Choose the primary business date (drives partitioning/retention).
  • Stand up the curated Reporting schema and publish one governed BI data source per domain.
  • Enable the as-was and as-is dimension pattern; document it in your BI data dictionary.
  • Turn on recon dashboards (dupes, lost rows, null key exceptions) for data ops, not end users.

For Engineers (Related Blogs)

Need a hand? We implement this framework in Greenplum/Postgres, help you wire it to your BI tool, and leave you with repeatable utilities. Contact Mugnano Data Consulting.

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